‘Affordable’: More People Buy Hair Products From Supermarket, Says Hair Care Company Founder
Ultimately, keeping hair healthy is a good investment. People can choose to visit the salon for regular toppings and deep conditioning treatments and spend less on daily care.
“Hair splits faster than it grows, so if you want to keep your hair in pristine condition, cuts are always worth the effort,” adds Lupton.
“Since rebounding treatments are an effective treatment only for hair salons, this is a great reason to visit your salon a little more often… so you can save money without spending unnecessarily on shampoo and conditioner.”
People choose hair products for different reasons: some are only looking for the best buy of the day, others prefer to know what’s in the product. And some want the bottles to look great in their bathroom.
“All of these reasons are valid and it means people can mix and match between brands,” adds Lupton.
Hairdressers have mixed opinions on supermarket products
Joanne Plant, salon owner at Exile hair design in Epsom, said that if people are on a budget, she helps them buy supermarket products. But she suggests seeking advice from a stylist, checking products for sulfate, parabens, and cruelty, and avoiding products that leave residue on the hair.
“Our salon brands have been like this for a long time… a lot of customers want to be sure they are supporting local businesses and we also have products online,” Plant says.
“If you have to buy a product at the supermarket, ask your stylist which one would be the best and mix it up.”
Paul Serville says Servilles uses a natural line of better quality products than those available in supermarkets.
“The products we use do not strip the quality or color of the hair… the hair does not have to be thoroughly cleaned after washing – these products retain the hair’s natural oils while cleaning them,” explains Serville.
“Our stylists can recommend hair products to suit your hair type, tailoring them to your needs, which you won’t find in supermarkets.”
Antoinette Laird, Head of Foodstuffs Corporate Affairs, confirmed that sales of supermarket hair products are on the rise.
“In addition to Monday haircare, brands like Essano, OGX and L’Oréal are also seeing category growth in Pak’nSAVE stores nationwide,” Laird said.
To save more money, buyers can look for special offers. Bulk sizes (750 ml and above) offer additional value for money.
“Customers should look at the cost per milliliter comparison between package sizes to find the best product for their budget and keep their eyes peeled for promotions,” Laird added.