New look for Madeira Promotion Association | New
The Madeira Promotion Association has unveiled a brand update ahead of what the organization hopes will be a busy summer.
As part of the overhaul, there is a new slogan – “Madeira. Belongs to All ”- as well as a new logo.
Developed from in-depth studies aimed at identifying the territory’s greatest attributes, the conclusion was clear: Madeira is a place where everyone who visits feels a sense of belonging.
With over 600 years of history and over 200 years of tourism, the region combines a mild subtropical climate and a spectacular natural world, with a rich and unique historical and cultural heritage.
In the past, Madeira was a mandatory stopping point in the middle of the Atlantic for European explorers en route to the New World and, as a result, has had countless influences from many cultures over the centuries.
Madeira is a safe destination, with a huge set of experiences for everyone from land to sea.
The people are cheerful, dedicated and passionate about their island and ready to welcome anyone who arrives.
Based on this message, the visual identity is more contemporary and represents Madeira as it is: vibrant and playful.
The logo is made up of the deconstruction of the circle – a symbol associated with the idea of inclusion and the Madeiran spirit.
Graphically, the circle represents the idea of union and perfection, but simultaneously diversity.
The strategy was a collaboration with Bloom Consulting and the new identity was born from the work of the creative agency BAR and will be present in all Madeira communication media, nationally and internationally.
For Eduardo Jesus, president of the Madeira Promotion Bureau, the new Madeira brand: “Intends to create a unique feeling and convey our goal: to make each person feel at home here.
“This sense of belonging is the reason the brand exists.
“It is much more than the advantages or unifying characteristics of a region.
“The aim of the brand is also its ability to bring together our employees and those who visit us around a common perception of what we propose to be and of what we do.”